Katie SneedKeeping pace with the constantly quickening environment of online marketing, LBA Group is
growing its B2B marketing team.

Graphic designer and content specialist Katie Sneed has joined LBA as business-to-business
marketing director, a new position created to coordinate the work of the lbagroup.com website
technical and content staff. Among her tasks will be vitalizing the market appeal of the website’s
already popular training courses and product lines.

Sneed is a summa cum laude graduate of Savannah (Ga.) College of Art and Design, where
she earned a fine arts degree in advertising design with a minor in broadcast design and motion
graphics. Sneed is returning to her hometown area of Greenville from the North Carolina coastal
city of Wilmington, where she was a staff member of the N2 Publishing Company.

“In today’s market, creating awareness of a business has never been easier. At the same time,
it has never been more difficult to capture a customer’s attention,” Sneed says. “I want to bring
greater awareness of LBA to the telecommunications industry, first by helping create an even
more professional web presence and brand.”

The company website is a key element of LBA Group’s national and international marketing.
The Group’s component companies—LBA Technology and Lawrence Behr Associates—
regularly win and execute contracts in North and South America, Europe, and the Asia Pacific
region. The scope of the company’s market requires that it maintain a vital web presence.

“We are pleased Katie agreed to come aboard and help energize our important online marketing
activity,” says LBA Group CEO Lawrence Behr. “We are poised to grow in various areas of the
industry and her work will be a big assist in that effort.”

About The Author

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LBA Group, Inc. has 60 years of experience in providing RF asset solutions and risk management for industrial and telecommunications infrastructure assets. The group is comprised of LBA Technology, a leading manufacturer and integrator of radio frequency systems, lightning protection and EMC equipment for broadcast, industrial and government users worldwide; the professional consultancy Lawrence Behr Associates and LBA University, providing on-site and online professional training. The companies are based in Greenville, N.C., USA.

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