In 2009, LBA Group Inc. faced the same economic challenge as every other company. It met the challenge by resourcefully building customer value. LBA Group Founder Lawrence Behr talks about the synergism of businesses  interacting during stressful times.

BSD: What do you mean when you say the LBA Group of companies is ‘resourceful’?

LB: Essentially I mean we have answers to broadcasters’ urgent questions. Some of the answers are superior products we offer—including the Kathrein-Schomandl test equipment that we exclusively distribute in this part of the world.  Some answers come from 47 years of evolving with the industry; the experience we’ve gained is an incomparable consulting resource.

And LBA Technology fabricates solutions for opportunities. Thanks to a very fine staff assembled by Jerry Brown, President of LBA Technology, we engineer and build innovative hardware packages that meet broadcasters’ needs.

To sum it up, we have needed components on our shelves, we have consulting expertise and we can design and build systems—we are, in a word, resourceful.

BSD: And this versatility helped LBA Group weather the economic tumult?

LB: Yes, but it also helped our customers weather the storm. Broadcasters turned to us for reliable, innovative  solutions. For example, we won over new customers by introducing economical TV signal analyzers by Kathrein; the instruments reduce transmission errors and resulting financial losses.

Or consider our AM customers. They learned in this recession that better utilization of their towers and land is smart. To that end, we engineered colocation of wireless antennas on several AM station towers and smarter use of ground systems.

In another area, we delivered to a New York state electric company a cost-effective AM detuning solution for some re-radiation problems its towers posed for a radio station. By contracting with us, the company avoided the wrath of the FCC and the much higher expense of rerouting its distribution line.

BSD:  So your customers are AM, television and wireless?

LB: Our customer is any company interacting in any way with radio frequency signals. I created an overall acronym—
CARF, which stands for Control and Application of Radio Frequencies—and that’s where we are as a group of companies. Everything we do relates to that.

BSD: 2010 looks shaky. Do you foresee an economic rebound?

LB: Better ask an economist. All I know is that LBA Group will continue to be resourceful in meeting whatever comes along.

This company started, you know, in the transmission end of AM radio in the United States. Today, LBA systems and services touch every continent— Africa, the Middle East, the Far East, even Antarctica.

We diversified. We designed equipment for military use, developed laboratory shielding systems, became a major distributor of components. We have a trademark—RFGreen®—attesting to our concern for the RF environment.

Our very latest engineering focus is equipping broadcasters for precision TV timing and synchronization. There’s no latitude in digital TV for sloppy handling of a signal. Extremely fast digital pulses require GPS-based synchronization. Now LBA Technology can help broadcasters meet these stringent transmission standards and ‘Excel in the Digital World.’ LBA constantly changes to meet customer needs. In so doing, we reward both the company and its satisfied customers.

Original article can be found in Broadcasters Show Daily publication, April 14 & 15, 2010.

About The Author

LBA Group, Inc. has 50 years of experience in providing RF asset solutions and risk management for industrial and telecommunications infrastructure assets. The group is comprised of LBA Technology, a leading manufacturer and integrator of radio frequency systems, lightning protection, and EMC equipment for broadcast, industrial and government users worldwide; the professional engineering consultancy Lawrence Behr Associates, and LBA University, providing on-site and online professional training. The companies are based in Greenville, N.C., USA.

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