HARDATA—an Argentina-based developer of workflow systems for the broadcast industry—has its eye on the global market. Company executives apparently also had an eye on Philip B. Cox, an industry pro and a friend of LBA: HARDATA has announced the hiring of Cox as president and CEO.

Congratulations from all of us at LBA to Phil for landing this new executive position and to HARDATA leadership for knowing a winner when they see one.

On a New Journey - Philip Cox with Gustavo Fayard and Gustavo Pesci the two founders of HARDATA.
On a New Journey - Philip Cox with Gustavo Fayard and Gustavo Pesci the two founders of HARDATA.

Phil has spent the last 40 years improving such leading industry companies as CalAmp Inc., Signal Technology Corp. and 360 Systems, where he was executive vice president. His forte is ramping up technology companies for global marketing. This expertise was noticed by Gustavo Pesci, chairman and co-founder of HARDATA. In announcing Philip’s hiring, Pesci commented on the breadth of his experience.

“With the successful launch of the HARDATA.TV ecosystem last year and a pipeline of new radio and television products, it became necessary to evolve our organization to support a global footprint, “ Pesci said. “Philip Cox brings the high-level leadership and international connections that we wanted, and he will be spearheading initiatives to expand HARDATA’s reach and manufacturing capacity.”

HARDATA co-founder Gustavo Fayard said the new president’s first order of business will be to establish a worldwide organization from the headquarters office in Thousand Oaks, Calif. The company has distributorships in the United States, the United Kingdom and throughout Latin America.

More about HARDATA here: http://www.hardata.com/eng/index.htm.

About The Author

LBA Group, Inc. has 50 years of experience in providing RF asset solutions and risk management for industrial and telecommunications infrastructure assets. The group is comprised of LBA Technology, a leading manufacturer and integrator of radio frequency systems, lightning protection and EMC equipment for broadcast, industrial and government users worldwide; the professional consultancy Lawrence Behr Associates and LBA University, providing on-site and online professional training. The companies are based in Greenville, N.C., USA.

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